Spotlight Ads Work Smarter Than Traditional Media

Are you spending big budget on traditional media and still unsure of who sees your ad? Newspapers, print yellow pages, TV and radio are all losing audience to the Internet. With Spotlight Ads, auto advertising works smarter; your live inventory, along with your dealer branding and marketing message, is featured in an interactive online ad unit that reaches consumers on thousands of sites across the Web. And, unlike traditional print media, every interaction is tracked and measured so that you know exactly when and how your ads are performing. Try it now!

Spotlight Ads Grab Consumers' Attention Online

Has your business tried online banner ads unsuccessfully? Spotlight Ads perform 50% better than standard banner ads because they use your real-time inventory to capture a consumer’s attention on a page. As the ad scrolls, Web surfers can click on any car to expand the ad and get further information. They can also click through to the dealer website, email the dealer, or call the metered, tracked phone number. Your inventory displayed can be targeted by make, model, zip, ad campaign, etc. to grab the consumers you want to reach.

Spotlight Ads Reach Consumers Beyond Autos Sites and Enhance SEO/SEM Campaigns

Car shoppers spend less than 10% of their time in “active” search mode at sites like AutoTrader.com, Cars.com, eBay Motors, Google, etc. Spotlight Ads display your live inventory where these consumers are surfing the other 90% of time -- at local media sites, entertainment, lifestyle, and community sites. The earlier and more often you expose your brand and inventory to consumers, the more likely they are to think of YOUR dealership when they’re ready to type in a keyword, search for a vehicle and make a purchase.

We have Your Inventory – Get Started Now!

Try our unique dealer finder to see if we have your inventory in our database. See a sample Spotlight Ad immediately with your live inventory and then contact us to let us know how you’d like to target the inventory displayed and where you’d like your campaigns to appear.
Convinced? Now give it a try!